Steve Jobs debuted the new Apple TV or iTV on September 1st with the new refreshed iPod lineup. This new Apple TV boasts it's $99 price and it's Apple A4 processor,but something is missing from this new Apple TV, the hard drive. The new Apple TV is all streaming from iTunes and your computer. Apple is making another move into replacing your DVD player.
Apple wants to take the second place in your home theater, the DVD/Blu-Ray spot instead of Google TV. Google TV will take the DVR spot as Entillegence reports. Apple is making the secondary move because the first spot will be harder to take. Do you think companies like Rogers or DirecTV will give up the profit they make by selling TV equipment, of course not! This will be a tough battle for Google, so Apple took the easier one and will be more successful with it. This is because there is less competition or dominance for the market so it'll be easier to take.
Second, it'll be a big-seller for sure. Apple is slow at first, by limiting features to a device at first it makes it interesting later. Now Apple just released the new Apple TV just like the iPhone it will eventually roll out an app marketplace and will become what the iPhone has become just for home theater though. This will make it more popular and will help Apple conquer that market.
Apple's new Apple TV signals Apple's return to the home theater market. Though this may be a bold attempt it is not one to be taken in vain as we will never know the outcome yet.
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